As we have come to understand it through hindsight, the 20th century was the golden age of television. As the most advanced form of technology for home entertainment at the time, TV quickly became a staple of modern living. However, just as the invention of the TV radically changed the standard in its early days, an emerging alternative promises to change entertainment just as much.
In the 21st century, live-streaming is a technological advancement that has become immensely popular, causing more and more viewers to favor it over traditional television. Vlad Rigenco, the Founder of Dood, a revolutionary new streaming app that will allow its users to live-stream over multiple platforms simultaneously, has some thoughts on why this is the case.
For consumers, the level of convenience that a product or service provides has always played a large role in whether or not they purchase it. While television was convenient in its day, nowadays this may not be nearly as true. The common associations with cable TV, such as plans and schedules, are not burdens that live-streaming bears. The sheer accessibility of live-streaming is a significant selling point, as consumers require only an internet connection before they can start watching. What is more, they are able to watch whatever content they desire, without being tied down by a cable plan.
It is not just the convenience of the content available, either: Live-streamed content can be watched on a variety of devices, and watched anywhere, provided there is internet access in the area. Viewers can watch their favorite live-streams on the go, as opposed to having to be home to watch cable on their televisions.
Vlad Rigenco states that the real-time aspect of live streaming has caused a massive paradigm shift in the experience for viewers. As opposed to traditional, pre-recorded content, live streaming represents a new form of communication and interactivity not previously possible. Viewers can communicate with streamers, and vice-versa, creating a much more personalized experience; this sort of experience has become immensely popular as a result.
The enhanced focus on personalized content has changed the dynamic of viewers as a whole. This type of content is not passive like traditional television programs: Viewers are now closer to being participants than observers, and this has fostered a sense of community between them. With a greater sense of belonging, live-streaming has continued to see a resultant rise in its usage.
There is something to be said about the excitement viewers can feel when watching content that is happening in real-time, as opposed to being pre-recorded. It is becoming more and more common for major events such as the launching of a space shuttle, a concert, or an important political address, to be live-streamed, and they represent a once-in-a-lifetime experience for viewers with massive appeal.
According to Vlad Rigenco, the psychological effect of missing out is also very prevalent in the live stream experience. When viewers are aware that they could miss out on something, and this particular something is an experience that is happening in the moment, it is that much more likely for them to tune in to a live stream.