Although the medium of film has only been around for a little over a century, it has seen rapid, sweeping advancements in the years since its inception. One such advancement that has occurred in recent years is the invention of live streaming, and it has proved to be an inventive, captivating new way to experience video.
Streaming represents a new form of communication and media presentation not before achievable: Real-time interaction through both video and audio. It also represents both the inevitable evolution of technology as well as a paradigm shift in the entertainment industry.
Vlad Rigenco, the Founder of Dood, a revolutionary new streaming app that will allow its users to live-stream over multiple platforms simultaneously, has an overview of the history of live-streaming, outlining how it went from humble beginnings to a competitively prominent industry today.
The first occurrence of live streaming dates all the way back to June 24th, 1993. On this day, the band known as Severe Tire Damage attempted a successful live stream of a musical performance, available online in real-time. The quality of the stream was far removed from today’s standards, and it also took a considerable amount of bandwidth; regardless, it was the pivotal first step for live streaming.
From there, other events were live-streamed within the decade, such as the baseball game between the New York Yankees and the Seattle Mariners on August 31st, 1995. Not long after, former US President Bill Clinton became the first President to participate in a live-streamed webcast, where he outlined the bright future for the industry as well as the positive capabilities of the internet.
The last cornerstone element that pushed live streaming closer to where it is today was the launching of YouTube, on February 14th, 2005. Although the service initially only streamed pre-recorded videos, the advancement of streaming technology to the point where viewers could upload and view their own videos online was the gateway for greater things to come.
Streaming Goes Live
Vlad Rigenco states that after YouTube’s launch, there was a rapid addition of new video streaming platforms, such as Netflix, which further propelled the popularity of streaming in the eyes of the public. This surge in users meant that providers needed better technology, and more bandwidth to accommodate it. It was soon realized that these improvements could be used for more than just the streaming of pre-recorded videos; they were the perfect conditions for internet live streaming as well.
YouTube was ahead of the curve and began to experiment with live streaming in the late 2000s and early 2010s. They launched services such as YouTube Live, which resulted in major events such as the famous live-streamed conversation featuring another former US President, Barack Obama.
Public, Accessible Live Streaming
Just a few years later, by 2013, live streaming had become public. Existing platforms began adding live-streaming services, such as Facebook’s implementation of Facebook Live, while other platforms were created specifically to be centralized around streaming, such as Twitch, a popular service where gamers can play in real-time for an audience and receive subscriptions.
Overall, live streaming has become a way of life, as it has become an essential platform for communication, advertising, and employment. The technology will only continue to improve as time goes on.